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Strategy That Connects.
Solutions That Scale.
At Caddalyst, we specialise in helping brands, agencies, and tech vendors grow in today’s fragmented advertising landscape through smart, data-led media strategies and tailored technology solutions.
We work closely with your team - seamlessly embedded, independently minded and focused on driving impact. With deep expertise in retail media, ad tech, performance marketing, and data-driven audience strategy - turning complexity into clarity.
OUR SERVICES
Collaboration that takes your business to the next level
Retail Media
We help retailers scale their retail media opportunity with end-to-end support: from business case development and opportunity sizing to roadmap design, tech deployment, and media sales execution.
Ad Tech Solutions
We help brands and agencies to declutter their tech stacks. Aligning, sourcing and deploying technology that fits, whether you're building in-house or scaling your current setup.
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Performance Marketing
Our performance marketing services are tailored to drive measurable results, leveraging data-driven insights and innovative strategies to enhance your brand's digital presence.
Industry Expertise
18+
Years of Experience
8M+
Media Budgets Managed
300+
data-driven campaigns delivered
5+
Digital Business Units and Market Launches
ABOUT
Manuela - a strategic commercial leader with a sharp eye for growth
With 18+ years across ad tech, digital media, and strategic partnerships, Manuela has worked with leading brands to design and deliver full-funnel, data-led campaigns that drive performance. She brings deep expertise in segmentation, audience strategy, and the orchestration of onsite and offsite journeys that turn shopper intent into outcomes.
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Her experience spans both demand and supply side - from packaging retail media offerings and onboarding technology platforms across data, identity and measurement, to building impactful partnerships with brands, agencies, and tech providers.
Grounded in deep knowledge of the Australian retail and media ecosystem and tuned into global trends, Manuela blends strategic vision with executional know-how to elevate
monetisation and customer experience.
Her passion for digital innovation, eCommerce and technology is matched by a people-first mindset and the ability to bring teams and partners together to deliver results.
